Riveridge – 117 Family Operated Orchards

A vision for a different way of doing business.

Twenty-five years ago, Riveridge was founded by three partners who shared a background in Michigan produce and the grocery industry – and a vision for a different way of doing business.

“Our defining quality is that we understood how customers judged performance, as we had been on that side. And we also understood the needs of the grower and packing facility side of the business,” says PresidentDon Armock.

“When we started out, we basically tried to match very progressive, top-drawer growers who were often introducing premium varieties, with customers who wanted that level of apple,” he says.

In 1990, the founding partners – Don Armock, Roger Geers and the late Dan Rock, Sr. – began Riveridge Produce in a three-room rented office in Grant, Michigan, 10 miles north of current corporate headquarters.

Riveridge founding partners
From left, Don Armock, The Late Dan Rock, SR., and Roger Geers.

Riveridge Land Company

Orchards From Berrien Springs to Traverse City

In 1995, Riveridge completed its quest for vertical integration by planting its first orchards and managing orchards for a few other growers. Today Riveridge Land Company has 860 acres of apples, including a new high-tech spindle-and-V trellis orchard planted not far from the company’s founding roots in Grant, Michigan.

Riveridge Packing Company

Leading the way in food safety & orchard technology

Other significant milestones include the 2010 opening of the state-of-the-art Riveridge Packing facility just outside Sparta, Michigan, and updates to the sales offices on Fruit Ridge Avenue in the heart of Michigan’s apple country. In 2012, Riveridge opened Fruit Ridge Farm Market & U-Pick in rural Sparta.

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